03 December 2025
Communication
Performance
Integrated marketing
Client Name.
Century Burger
Challenge.
Our Approach.
Our positioning research highlighted the opportunity between the need for craft foods to become accessible to the public and the rise of the young crowds looking for creative foods to power hangouts. The burgers are made from scratch, with more than 12 buns baked fresh on location and detailed house recipes that bring culinary experiences with uncommon ingredients that elevate the brand beyond the competition.

With the idea of the House of Burgers, we redefined the craft voice and developed a rich craft graphic identity under a strong yet dynamic branding system. We refocused the brand icon on the packaging to create an iconic appeal and restrained the logo to an imposing appearance. The elaborate branding system of colors, textures, patterns, and wordmarks looks dramatically simple yet gives an industry leader a loud and strong voice.