2 December 2025
Communication
Performance
Integrated marketing
Client Name.
Public Investment Fund (PIF)
Challenge.
As the Future Investment Initiative (FII) emerged as one of the world’s leading investment events, the need for a digital presence that matched its global ambition became critical. The challenge was to deliver real-time, bilingual coverage of the forum while maintaining strategic clarity, consistency, and professionalism across all content. With audiences ranging from global investors to policy leaders and media outlets, the digital narrative had to reflect both the forum’s sophistication and Saudi Arabia’s voice.
Our Approach.
Audience insights revealed a demand for fast, accurate, and engaging content tailored to a global audience, with high expectations for production quality and message clarity.
To succeed, the digital communication had to be agile enough for live coverage and structured enough to reinforce FII’s strategic themes.
We also identified the importance of localized storytelling and bilingual content to bridge international and regional audiences effectively.
Fitameen took full ownership of FII’s digital channels during the event, delivering a high-impact social media management experience that included:
Each touchpoint was carefully crafted to capture the energy and prestige of FII—amplifying its presence and positioning it as a leader in global conversations.
FII’s digital platforms became a central channel for live updates, thought leadership, and audience interaction, strengthening its global presence and extending the reach of its messages beyond the physical event space.
